We’re bringing a photo report from the PÁR installation at DesignBlok 26.
Over the five days of Prague international design festival, we presented – through the installation named Pareidolia at the Trade Fair Palace in Prague – the new Mules silhouette, this year’s sneakers colorways, as well as a special merchandise with stone motifs that reveal more than just the mineral’s structure to the attentive viewer.
Pareidolia is the way human brains recognize familiar shapes (like faces) where they don’t actually exist. The same idea lies at the heart of PÁR: looking at seemingly ordinary things in a new light, exploring different perspectives and unexpected connections, and pushing the familiar in new directions.
Thank you to everyone who came to see us.
concept, graphic design, set design: Jan Kloss
installation: Jan Kloss, Matěj Činčera
photo: Radek Šrettr Úlehla
